Well prepared for the crisis
When dealing with a crisis, time is the critical factor. Everything that can be prepared in “good” times helps your communication team to act professionally and efficiently under the pressure of an emergency. After all, it is not the crisis itself but the way it is handled that influences the company’s reputation.
Our joint preparation ranges from the definition of possible crises and scenarios to a clear distribution of roles with recommendations for action and decision paths to checklists, text modules and aids such as instructions for the use of existing tools. Other topics include technical solutions from alerting to optimised updating of documents. The use in case of emergency is tested in simulations.